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Tuesday, January 10, 2017
Direct Pay Online Marketing Assistant Vacancy in Nairobi
Vacancy: Marketing Assistant
Our client, Direct Pay Online, provides online and reservations payment solutions to regional Africa’s hospitality industry with global operations.
They are looking for a Marketing Assistant to build, maintain and establish the company brand strategy and company messages.
The incumbent will be based in their Nairobi office.
Duties and Responsibilities:
Preparing and reporting back monthly on performance statistics for all digital communications across all channels, using these statistics to influence future digital activity.
Acting as a brand guardian in terms of look and feel of online communications as well as tone of voice of copy with the rest of the Marketing Communications team
Overseeing Pay-Per-Click (PPC) campaigns monitoring their performance and return on investment.
Using the Customer Relationship Management (CRM) to maximise online marketing opportunities.
Managing the company’s email marketing campaigns.
Managing the organisations Social Media accounts ensuring all copy is relevant for the different platforms.
Managing the content diary for social media content.
Keeping up to date with changes and advances in social media and advising on new channels and approaches to adopt.
Monitoring social media for company mentions and engaging with customers where relevant.
Managing the production of marketing materials, including leaflets, posters, flyers, newsletters, e-newsletters
Writing and proofreading copy o Blog proofreading o Liaising with designers and printers o Organising photo shoots o Arranging the effective distribution of marketing materials
Organising events such as conferences, seminars, receptions and exhibitions
Sourcing and securing sponsorship
Conducting market research, for example using customer questionnaires and focus groups
Contributing to, and developing, marketing plans and strategies
Evaluating marketing campaigns
Monitoring competitor activity
Supporting the marketing manager and other colleagues
Interact with sales department, collect data and feedback on quality of leads generated by marketing campaigns
Person Specification, qualifications and skills
A natural marketing person, with excellent PR and Online marketing skills
Widely networked within the local (and ideally international) tourism industry
Excellent advertising campaign planning and execution
Well-presented individual with good interpersonal and communication skills
Well organised individual and excellent event organising skills
Good understanding of HTML coding and Photoshop will be an added advantage
Google analytical skills
Good market research skills
Good understanding of marketing terminologies and their applications in B2B
A strong team player
Good web, social media and marketing skills
Minimum of 5 years’ experience in a similar capacity
A degree in Sales and Marketing, Tourism/Hospitality from a recognised institution or equivalent experience.
Previous experience in tourism will be an added advantage
Remuneration: An attractive salary is on offer dependent on skills, qualifications and experience.
To apply, send your CV in word format with a recent photograph of yourself embedded in the top right hand corner.
Attach an application letter demonstrating how your skills, experience and qualifications are transferrable to the role.