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Saturday, February 18, 2017

Agri Business Company Brand Manager / Assistant Marketing Manager Vacancy in Kenya

Position: Brand Manager / Assistant Marketing Manager
Industry: FMCG – Agri Business
Salary: Negotiable
Our client a FMCG company is looking for an experienced Brand manager/ Marketing Assistant who is passionate about uncovering consumer insights and delivering innovative marketing campaigns.
You will join a dynamic and fast-paced environment and you will generate strategies that grow market share and brand’s reputation, improve customer experience and drive growth.
Responsibilities
  • Analyze how our brand is positioned in the market and crystalize targeted consumers insights
  • Take brand ownership and provide the vision, mission, goals and strategies to match up to
  • Translate brand strategies into brand plans, brand positioning and go-to-market strategies
  • Lead creative development and create motivating stimulus to get targeted population to “take action”
  • Establish performance specifications, cost and price parameters, market applications and sales estimates
    monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
  • Oversee marketing and advertising activities to ensure consistency with product line strategy
  • Monitor product distribution and consumer reactions
  • Anticipate bottlenecks
  • Brainstorm new and innovative growth strategies
  • Align the company around the brand’s direction, choices and tactics
Requirements
  • Proven working experience as brand manager
  • Drive for results and leaderships skills
  • Excellent understanding of the full marketing mix
  • Highly creative with ability to think out of box
  • Experience in identifying target audiences and devising campaigns that engage, inform and motivate
  • Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management
  • Strong analytical skills and data-driven thinking
  • Advanced communication and interpersonal skills
  • Up-to-date with latest trends and marketing best practices
  • Comfortable working with numbers, metrics and spreadsheets
  • Excellent command of the English language
  • BS/MS degree in marketing or agri business  or any other related field
  • Agri business experience an added advantage
If qualified send CV only quoting the job title on the subject (BRAND MANAGER) to  jobscglltd@gmail.com stating the expected salary.
Only the shortlisted candidates will be contacted.

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