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Thursday, February 9, 2017

Marie Stopes Kenya Marketing Officer Job in Kisumu, Kenya

Job Framework: Marketing Officer
Location: Kisumu
Probationary Period: 3 months
This post reports to the Marketing Manager. The purpose of the post is to develop and execute marketing campaigns across all channels. The role will include planning, organizing, seeking sponsorships, adverting, publicity and market analysis.
The strategic purpose of the Department is: Strategic exploitation of commercial and marketing opportunities benefitting the fulfillment of MSK’s mission
Marie Stopes Kenya is an NGO registered in Kenya. We are affiliated to Marie Stopes International.  Together we deliver safe abortion, quality sexual and reproductive health care and family planning to millions of the world’s poorest and most vulnerable women.
We want to make sure that women have a choice when it comes to having children and that death by unsafe abortion is reduced.
The primary responsibility of this role is to further our Goal: THE PREVENTION OF UNWANTED BIRTHS and its mission of ensuring the individuals right to: CHILDREN BY CHOICE NOT CHANCE
The post holder commits to and is held accountable to Marie Stopes global values: Mission driven; Customer focused; Result oriented; Pioneering; Sustainable; People Centred.
Key Responsibilities
Planning, developing and coordinating with the channel teams to implement effective marketing communication.
Activities:
  1. Offer support to channel teams in delivering marketing communication plans and strategies.
  2. Ensure the availability of marketing materials for use by all channel teams.
  3. Arrange for the effective distribution of marketing materials within all channel teams.
  4. Engage leading universities/colleges and work places, and offer technical support to channel teams in providing SHR talks and medical camps.
  5. Work with designers to produce materials of visual impact and within brand guidelines.
Key Performance Indicators
  • Marketing plans that meet the objectives of the marketing department in place.
  • Sufficient stock of IEC materials in store.
  • Channel teams receive appropriate marketing materials and within the stipulated time-lines.
  • Detailed ongoing analysis of marketing campaigns in place.
  • The Brand standards are maintained within the set guidelines.
Recruiting and managing corporate clients in line with the overall organizational business plan.
Activities:
  • Source for corporate clients through formulation and marketing of appropriate health solutions to corporate and government institutions.
  • Market to existing corporate clients by conducting health talks and use of IEC materials at work places.
  • Maintain the corporate client portfolio by offering assistance and being the link between MSK and corporate clients.
  • Co-ordinate with the training team in order to build capacity in centre teams on customer care and claims management.
Key Performance Indicators
  • A sound corporate clientele portfolio is in place.
  • Submission of a bi-annual detailed financial report indicating revenue growth.
  • A detailed corporate client analysis report in place
  • Timely and quality customer service delivery and customer loyalty is maintained in all MSK channels.
Analysing and monitoring current market trends in our areas of operation to inform our marketing communication campaigns and monitor competitor activity.
Activities:
  • Conduct area-specific market researches and advise channel teams on effective marketing strategies.
  • Monitor current market trends by evaluating competitor service pricing and competitor marketing strategies.
  • Conduct area-specific market researches and advise channel teams on effective marketing strategies.
  • Monitor current market trends by evaluating competitor service pricing and competitor marketing strategies.
  • Conduct area-specific market researches and advise channel teams on effective marketing strategies.
  • Monitor current market trends by evaluating competitor service pricing and competitor marketing strategies.
Key Performance Indicators
  • A sound corporate clientele portfolio is in place.
  • Submission of a bi-annual detailed financial report indicating revenue growth.
  • A detailed corporate client analysis report in place
  • Timely and quality customer service delivery and customer loyalty is maintained in all MSK channels.
  • Analysis reports on conducted campaigns are written.
  • Marketing strategies that are in line with current market trends are developed and executed.
Publicity / Advertising
Activities:
  • Increase the visibility of centres by organising and conducting launches.
  • Organize the participation of centre teams in MSK thematic days and national and international events such as World cancer day, Mother’s day, etc.
  • Promote brand visibility by conducting localized mini roadshows and offering technical support to channel teams in developing wall branding and directional signage.
Key Performance Indicators
  • Maximum visibility is maintained demand is generated.
  • Marketing plans that meet the objectives of the marketing department in place.
  • Maximum visibility is maintained demand is generated.
Engagement with the Community Liaison team with regards to mobilization.
Activities include:
  • Provide the required materials for mobilization support – timely and adequate
  • Develop creative ways of mobilizing the community that will lead to increased demand
Key Performance Indicators
  • Effective use of materials
  • Demand generating mobilization
Skills and Experience
Qualifications:
  • First degree or marketing-related degree
  • Masters or post-graduate qualifications will be an added advantage
Experience:
  • Experience in relevant industry will be added advantage.
  • Strong project management/organisational skills.
  • Ability to use spreadsheets to analyse data and spot trends.
Skills:
  • Excellent written and verbal communication skills
  • Formal presentation skills
  • Organization and planning
  • Strategic thinking
  • Problem analysis and problem-solving
  • Persuasiveness
  • Adaptability
  • Creativity
  • Judgment
  • Decision-making
  • Energetic
  • Numerical skills
  • IT skills.
How to Apply
Applications quoting the position title with detailed CV, with contact details of 3 referees including their email addresses (1 of which should be your immediate supervisor, 1 former supervisor and 1 any other but not a relative) should be submitted to: sheerlogictalentsourcing2@gmail.com  on or before 21st February 2017.
Only shortlisted candidates will be contacted
NB: Please clearly indicate in the subject line as “Marketing Officer-Kisumu”

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