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Sunday, March 19, 2017
Brand Managers Vacancies in Nairobi Kenya
Job Title: Brand Manager
Reporting to Marketing Manager
Key Duties & Responsibilities
Develop and execute marketing programs that increase brand identity and brand awareness.
Brand positioning in the market.
Translate brand strategies into brand plans and brand positioning.
Lead creative development and motivating stimulus to get targeted population to “take action”.
Establish performance specifications, cost and price parameters, market applications and sales estimates.
Measure and report performance of brand in all marketing campaigns.
Coach the team and get the best from everyone.
Monitor market trends, research consumer markets and competitors’ activities.
Identify opportunities and key brand issues.
Oversee brand marketing and advertising activities to ensure consistency with product line strategy.
Monitor product distribution and consumer reactions.
Develop new and innovative growth strategies.
Qualifications & Skills
University degree in Business or Marketing Management
At least 5 years proven work experience in brand Management
Ability to withstand work pressure
Drive for results and strong leaderships skills
Excellent understanding of full marketing mix
Highly creative and innovative
Experience in identifying target audiences and devising campaigns that engage, inform and motivate