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Tuesday, March 28, 2017
Sales & Marketing Manager (Lodges, Camps and Hotels)
Job Profile: Sales & Marketing Manager
Job Summary: Our client has a number of Lodges, Camps and Hotels across Kenya and Tanzania, They enjoys the goodwill of the international tourist market, as well as a diverse local individual and corporate clientele.
They seek to hire dynamic and result oriented Sales and marketing manager who is open to change, ambitious, ready to grow and hardworking.
The success candidate is expected to manage the Sales function of the hotel to ensure the completeness, accuracy, integrity, legality and timeliness of sales reports in accordance to our client’s standards so as to support operation and achieve goals.
Providing strategic direction and guidance to the General Manager in all areas of sales and marketing which includes the preparation of sales reports, sales data management, relevant external professionals and the coordination of sales activities.
Key Result Areas
Establishes sales objectives by forecasting and developing annual sales quotas for regions and territories; projecting expected sales volume and profit for existing and new products.
Implements national sales programs by developing field sales action plans.
Maintains sales volume, product mix, and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitors.
Establishes and adjusts selling prices by monitoring costs, competition, and supply and demand.
Maintains professional and technical knowledge by attending educational workshops, reviewing professional publications, establishing personal networks and participating in professional societies.
Accomplishes business development activities by researching and developing marketing opportunities, implementing sales plans and managing staff.
Achieves marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews, preparing and completing action plans, implementing production, productivity, quality, and customer-service standards, resolving problems by determining system improvements and implementing change.
Meets marketing and sales financial objectives by forecasting requirements, preparing an annual budget, scheduling expenditures, analyzing variances and initiating corrective actions.
Determines annual and gross-profit plans by forecasting and developing annual sales quotas for regions, projecting expected sales volume and profit for existing and new products, analyzing trends and results, establishing pricing strategies and recommending selling prices, monitoring costs, competition, supply, and demand.
Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs and developing field sales action plans.
Identifies marketing opportunities by identifying consumer requirements, defining market, competitor’s share, and competitor’s strengths and weaknesses, forecasting projected business and establishing targeted market share.
Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities, improving product packaging and coordinating new product development.
Prepare budgets, approve expenditures and determine discount rates or special pricing plans.
Responsible for overseeing the sales department within a company or organization. Sets local and regional sales quotas, manages sales support staff and representatives, and advises company about sales performance.
Manage the sales administration function, operational performance reporting, streamlining processes and systems wherever possible, and advising senior management on maximizing business relationships and creating an environment where customer service can flourish.
Plan and implement a specific appraisal system that describes the responsibilities and performance standards for each member of the sales team, set individual territory sales and commission targets and administer the commission plan.
Qualifications and Competencies
University Degree and other relevant sales professional qualifications
5 years working experience in Sales and Marketing functions within hospitality industry
Professional qualification like CIM is added advantage.
Demonstrable knowledge and experience in the local & international traveler segments of boutique safari destinations.
Noticeable knowledge and experience of the local and international corporate travel market.
Computer knowledge in all hospitality related software
Working knowledge of Hotel’s Property Management and Point of Sales Systems.
Should be experience in using sales force software and Opera – sales and front office
A strong sense of business ethics including the ability to appropriately handle confidential information.
Proven generalist experience including the ability to work at both strategic and operational levels
Excellent Communication & Presentation Skills with the ability to influence and interface with senior members of the business.
Ability to travel to different lodges and Hotels owned by the Group.
How to Apply
If you believe yoareer objectives match this exciting position, please forward your application and detailed C.V stating your current position, remuneration, contact details by 7th April 2017 to the Sheer Logic Management Consultants E- Mail: firstname.lastname@example.org clearly marking “Hotel Sales & Marketing Manager” on the subject line